Fleur de Lys Logo, Designed by Elements, Earns National Award

Elements, a leading graphic design and marketing agency, was awarded two American Graphic Design Awards from Graphic Design USA Magazine for work on behalf of their clients, New Haven-based Fleur de Lys, Co., and national brand Cracked Nut Butter.  

The American Package Design Awards is a more than 50-year-old annual, national design competition conducted by Graphic Design USA Magazine, recognizing the best work in graphic design and emphasizes the value graphic design brings to business. This year’s entries topped 2,000, and only a highly selective top 15 percent were recognized with an award in this year’s competition.

Fleur de Lys, Co. is a boutique high-end floral company located in New Haven and is known for their quality florals, unique arrangements and personal service. Elements created this logo to reflect their European inspired name and symbol and their whimsical, beautiful signature designs.

Cracked Nut Butter is a protein fortified, healthy nut butter spread. Cracked Nut Butter approached Elements to help re-brand and re-package their product; the result of which immediately caught the attention of national buyers who previously overlooked this nutritious, tasty dessert spread, and sales have skyrocketed leading to company growth and increased national distribution as Elements continues to work closely with the brand.

“Both these awards from Graphic Design USA reflect the partnerships we form with our clients,” said Amy Graver, principal and creative director. “We don’t design to win awards, we solve problems strategically to fill a need or obtain a desired outcome. That being said, it is always special to be recognized by our peers who honored our work and we are proud to share them with our client partners. It’s because they trusted us that we are able to do our best work.”

Elements helps businesses of all sizes from start-ups to international brands with their branding, packaging, web, social media and marketing strategies through execution. Established in 1999, Elements has been recognized nationally, regionally and internationally for their design, marketing, social media and public relations work on behalf of their clients.